The idea for a high-powered task force to address bureaucracy in business-government dealings was first introduced in the Prime Minister’s annual speech to the Civil Service on 11 January 2007. It was recognised that a concerted cross-ministerial initiative was needed to effect greater improvement in the way government regulates businesses. To be truly relevant, it was also essential to have active participation by the private sector.


   On 7th February 2007, the Special Task Force to Facilitate Business or PEMUDAH (taken from the task force’s Malay name ‘Pasukan Petugas Khas Pemudahcara Perniagaan’) was established. Reporting directly to the Prime Minister, the team comprises 23 highly respected individuals from both the private and public sectors. Currently, it is co-chaired by  YBhg. Tan Sri Dr. Ali Hamsa, the Chief Secretary to the Government of Malaysia and YBhg. Dato' Saw Choo Boon, President of Federation of Malaysian Manufacturers (FMM).
Terms of Reference:
  • To review the status of the public services delivery system in terms of processes, procedures, legislation and human resource and to propose new  policies for improvements;
  • To benchmark best practices to improve the ease of doing business;
  • To enhance collaboration among public and private sector agencies to improve Malaysia’s competitiveness;
  • To monitor the implementation of policies, strategies and procedure that would improve the efficiency and effectiveness of the public and private sector delivery system; and
  • To take appropriate action to address issues in line with the National philosophy of 1Malaysia, People First, Performance Now.
Vision and Values
To achieve a globally benchmarked, customer-centric, innovative, entrepreneurial  and proactive public and private sector delivery service in support of a vibrant, resilient and competitive economy and society, driven by the following:
  • A sense of urgency
  • Proactive public-private sector collaboration
  • Facilitation, not hampering
  • No more regulation than necessary
  • Zero tolerance for corruption
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